CASE STUDY
Using story to spark transformation for Deloitte Australia’s Tax & Legal business.
“The future belongs to the bold…”
Brett Greig, Managing Partner, Deloitte Tax & Legal
-
All businesses need renewal from time to time, and that is where strategic and service design is essential.
To deliver digital transformation for Deloitte’s Tax & Legal business our first challenge was to find a way to rally 1000+ staff across Australia, to understand their issues, gather their ideas and help them to feel part of a story of change.
-
When I joined the transformation team, among a sea of post-its’ in our transformation room there was one where this project had been dubbed ‘Project Star Trek’
We quickly realised this gave us an opportunity for serious play, that held great themes of teamwork, inclusion, resilience and the application of the latest technology.
It was a great theme, all I needed to do was to ‘make it so’. -
As the Strategic Design Lead, my initial role was to design and run the workshops and synthesise the findings.
As part of the team I also contributed to the playbook development, the redevelopment of the team’s credentials deck, project funding pitches, and stakeholder updates, including via a dashboard I designed with the team on Power BI.With thanks to
Adrian Letilovic, Karl Linhart Robbie Robertson, Cameron Harris and Warren Knight -
The Discovery phase has set the transformation program up with a prioritised roadmap and opportunities for growth from across the business.
More importantly it rallied the staff and created a genuine sense that something was changing and gave everyone a role to take part and drive the business transformation.
“And so we must, boldly go where no one has gone before”
— Captain, James T. Kirk, Starfleet
I designed and ran a series of ‘Star Trek Discovery’ workshops, both online and in person, with 140 participants including the Deloitte Australia’s Chief Strategy Officer and Chief Executive Officer.
We developed the workshops using agile principles, improving the fidelity over time with participant feedback.
And while the findings are classified by Starfleet, I can say they were used to inform our Digital Transformation Playbook, including the first 100 day activities and longer roadmap of optimisations and ‘moonshot’ growth initiatives.
“It just feel so good to be in a real, face-to-face workshop again…”
— Damian Cook, Chief Technology Officer, Deloitte Asia Pacific